Dear Humans,

Have you noticed the black Colorado license plates on the road? If you haven’t, start looking for them. You’ll find them everywhere.

A recent newspaper article said the black license plates are much more popular than the state thought they’d be. People seem to really want them. Why? I think it’s because people love to stand out. Even when it comes to something standardized like licensing our motor vehicles, people want to do it in their own personal way.

Because that’s what people do–live with pizzazz. You can see it from the beginning of time, like the handprints on those caves in Argentina. Even thousands of years ago, people had the urge to scream out, “I’m here!”

Sincerely,

Mr. Curt