Dear Consumers,

You don’t have to look very far on the internet to see websites ranking products and explaining which of them is the best and why. These sites go to great lengths to investigate the products.

And, for some reason, we’re all really convinced that we really have to have the best vacuum or the best razor.

Because we crave meaning in everything we do. And we think the best things will bring the most meaning. But things don’t create meaning at all. We do. In how we use them and, most importantly, in how much joy and attention we bring to the experience. 

And you can do that with your great grandfather’s straight razor, the latest and fanciest five-blade monstrosity, or a cheap twin-blade Bic.

Sincerely,

Mr. Curt