Dear Humans,

Thoreau has that famous quote that we should beware of any enterprises that requires us to buy new clothes. And I think I know what he means. The clothes do not make the person. Just because I spend $40 on workout clothes at Target doesn’t mean I’ll start working out.

But when I wear my apron in the kitchen, I feel a lot more capable. I make crisp, assured movements and work at a steady and efficient pace. I feel like a professional.

Because the truth is that lot of life is about putting on an act. The ol’ fake it till you make it. But there’s not really a point where we look around and say, “I’ve made it!” So we just keep faking it. Not because we’re trying to fool other people; mostly because we’re trying to fool ourselves.

Sincerely,

Mr. Heimbuck