Dear Writers,

I don’t care at all about competitive bass fishing. But yesterday morning I eagerly read an article about it. I was so into the article that I even watched a couple YouTube videos of people fishing. Can you imagine?

But that’s what good writing does–it makes us care about strange people and foreign worlds. And if you learn to do it well (and it’s something everyone can learn) you gain the power of holding people’s attention and making them care about what you do.

And in this world, where information is power, knowing how to use it well is the greatest superpower there is.

Sincerely,

Mr. Heimbuck