Dear Humans,

There’s a reason we say “pay” attention. It’s because what we give our attention to shows what we think has value.

When we buy something with money, we make sure it’s something we really want, something that will make our lives better. Well, attention is even more valuable than money, so we should spend it even more wisely.

There are distractions every minute, but you are in control. You get to decide what you spend your attention on. Will you invest it wisely? Or will you squander it on cheap junk?

Sincerely,

Mr. Heimbuck